Daniele Cappello Riguzzi was born in Modena on September 5, 1955. After important roles in the world of creative marketing for Poste Italiane and the Fiat Group, at the age of forty-five he dedicated himself to the creation of niche perfumes, including on demand, his great passion since he was young, with a deep connection to the Italian territory, an activity that earned him the official appreciation of the President of the Italian Republic. His creations have been delivered to important personalities in the world of business (Andrea Agnelli, Lapo Elkann, Carlo Cracco), music (Quincy Jones, Vasco Rossi), sports (Federica Pellegrini, Alessandro Del Piero, Matteo Berrettini) just to name a few. - In 2015, Pope Francis expressed words of exhortation "to his artistic activity as a reflection of the beauty and wonder that God has placed in the heart of each of his creatures" (for the creation of the perfume "Cattedrale1955"). - In 2018 he was awarded the important recognition “Bonissima”, with the motivation “ambassador of the perfumes of the territory in the world”. - In 2020 he created, living in Riccione and having spent his adolescence in this place, the perfume “Sotto il sole di Riccione” inspired by the film written by his friend Enrico Vanzina. - In 2022 he created Arcione 22-22 the perfume that celebrates the hundredth anniversary of Riccione and in the same year he created the Kipros fragrance dedicated to the famous Greek tennis player Stefanos Tsisipas with the olfactory notes of the perfume in vogue during the golden age of Athens of Pericles 460-430 BC. - In 2023 he created the Giacomo Casanova perfume, of which he became brand ambassador in the world, with the patronage of the Giacomo Casanova Foundation of Venice; a faithful reproduction of the one used by the historical character as described in his Story of my life. - In 2024 he commissioned an important Italian goldsmith to create the Aryballus, a highly crafted spherical perfume holder jewel, the most precious way to wear your favorite perfume and always with the same philosophy, the Aryballus mirror ball whose testimonial is an icon of 70s/80s disco music: Kid Creole and the Coconuts. A perfume is an extraordinary way to convey emotions; olfactory memory is indissoluble; for this reason, through an essence, he created a new way to communicate the image of important companies also as a "ghost nose" and, above all, to become a pioneer, in the Italian market, of olfactory marketing. In love with his land, he is sure that the best perfumes come from it. For his creations, made exclusively in numbered and limited series, he uses only natural products and essential oils of the highest quality.
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